Report on Electronic Media

Introduction:

Television is a medium which attract a wide audience. It is an ideal tool for information, communication, education, entertainment and news etc. Television is like a window to see outer world. Through this window we can see what is happening around us. In Bangladesh there are many television channels. These televisions channels are working as strong electronic media in our country. These channels have created so much competitive field among them that continuously surfing those channels has become a habit for us. Thus a research was conducted through questionnaire survey to extract the information based on the perception of the audience about the electronic media in our country.

This report entitled ‘Urban Based Electronic Media Preferences Analysis’ is a fundamental requirement for the completion of the course Marketing Research (MKT-409). The main purpose of this report is to extract the information of the electronic media in the context of Bangladesh using specific research method. Under the instruction and guidance of the course instructor Mr. Shamsad Ahmed, we have taken the initiative to conduct the research and prepare this report with much precision and by being completely unbiased.

The general objective of this report is to provide a synopsis of the electronic media of Bangladesh. It is also required for the completion of this course. Beside the general objective, the objectives behind this report are given below:

Primary objective:

The primary objective of the report is—

To analyze on the issue ‘Urban Based Electronic Media Preferences Analysis’.

To disclose the precise scenario of the electronic media through survey and SPSS software.

To analyze and recommend on the mentioned issues.

Secondary objective:

The secondary objective to prepare this report is—

To fulfill the requirements of our course Marketing Research.

To have a clear understanding about the activity of specific research technique that is survey.

To illustrate the position of Electronic Media based companies.

To analyze the audiences demographic profile.

To identify the audiences preference.

To have a clear understanding about the SPSS software.

To fulfill the requirements of our course “Marketing Research”.

To gather experience and knowledge of doing a professional report.

This research study will cover the topic “Urban Based Electronic Media Preferences Analysis’” and its related issues. It also includes recommendations against the selected issues. This report can be used as a secondary source for the Electronic Media based companies.

To fulfill the objective of this report collection of relevant, accurate, standardized and needful information was required. To make this report reliable we have collected data from both primary sources and secondary sources. Special consideration was given so that chances of biasness could not arise. Special consideration was given so that chances of biasness could not arise. The sources used were:

Primary sources:

Primary data is defined as data which originates as a result of that particular investigation. We have collected primary data through questionnaire survey with various people. The primary data related to Electronic Media of Bangladesh was collected from the audiences by the method of survey that we conducted. Structured close ended questions were constructed to extract the primary data.

Secondary sources:

Secondary data represents the data which are made by others but it is useful for another purpose or research. As a part of collecting data from secondary sources, we have referred different books of Marketing Research. We collected our data from the magazine, news paper, libraries and also from the websites.

No study is beyond any limitations. While doing this research study we had to face some difficulties. The limitations of the research activities are as follows—

We did not have so much experience for conducting research and preparing the report very frequently, though we are in learning position.

In questionnaire survey some participants were unenthusiastic to provide enough information.

The respondents hid their personal information.

There was lack of precise information; both primary and secondary.

There was not enough time to analyze the selected issues.

Our resources (such as, human resource, financial resource, etc) were limited. So it was hard for us to prepare a professional report with our limited resources.

First time ever we are using the SPSS software.

Research Design:

The design of the research that we carried to explore the opinion of the audiences of electronic media was conclusive to large extent. The research was formal and structured. It is based on large, representative sample, and the data obtained from the research will be used for Managerial decision making.

Sampling Design:

The size of the sample for the research was 500 respondents. The procedure adopted for sampling was Non Probabilistic Quota Sampling. The quota was formed based on occupations. The numbers of respondents was restricted by ten categories of occupations.

Instruments:

The basic instruments used for the research were:

SPSS software

Structured Close Ended Questionnaire

Computer

MS Words

Printer

Data Analysis Method:

For analyzing the data, we used SPSS software. The questionnaire consisted of ten close ended questions. The questions were basically formed with the purpose of providing descriptive information regarding the electronic media of Bangladesh. The data analyzed provided the information regarding the channel preference, program preference, factor preference, ranking of the channels, favorable program, unfavorable program and demographic profile of the respondents.

The factors for influencing the audiences were analyzed by factor reductions. This was done to separate the factors in two groups based on similarities in meaning.

The demographic profile of the respondents was used to formulate three clusters. The clusters were differentiated by the characteristics like gender, age, occupation, family members and family income.

Gender Distribution

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	342	68.4	68.4	68.4
	2	158	31.6	31.6	100.0
	Total	500	100.0	100.0

We have surveyed total 500 respondents (audiences). 342 of them were male and rests of 158 were female. That is out of the total respondents who were surveyed, 68 per cent of them turned out to be male whereas the rest 32 per cent were female. This vast difference is due to the number of respondents that were kept under each occupation.

Initial Cluster Centers

	Cluster
	1	2	3
Gender	1	2	1
Age	6	4	3
Education	7	4	1
Occupation	7	1	5
Family member	4	3	1
Monthly family income	500000	3000000	1500

Iteration History (a):

Iteration	Change in Cluster Centers
Iteration	1	2	3
1	.000	.000	28042.266
2	.000	.000	.000

a. Convergence achieved due to no or small change in cluster centers. The maximum absolute coordinate change for any center is .000. The current iteration is 2. The minimum distance between initial centers is 498500.000.

Final Cluster Centers:

	Cluster
	1	2	3
Gender	1	2	1
Age	6	4	5
Education	7	4	6
Occupation	7	1	5
Family member	4	3	3
Monthly family income	500000	3000000	29542

Number of Cases in each Cluster:

Cluster	1	1.000
	2	1.000
	3	459.000
Valid		461.000
Missing		39.000

Bangla Channel Viewer:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Viewer	478	95.6	95.6	95.6
	Non viewer	22	4.4	4.4	100.0
	Total	500	100.0	100.0

From the surveyed prople about 95.6% of the audiences watch Bangladesh TV channels and rests of the 4.4 % do not watch Bangladeshi TV Channels.

Statistics:

		r1	r2	r3	r4	r5	r6	r7	r8	r9	r10
N	Valid	429	438	452	458	451	383	412	400	367	414
	Missing	71	62	48	42	49	117	88	100	133	86
Mean		5.12	7.12	3.32	2.62	2.78	6.80	5.81	5.62	7.61	5.73
Mode		5	10	1	2	1	8	5	7	10	7

BanglaVision is a new satellite TV channel that pledges to play a positive role in building the nation through healthy entertainment. It’s program lineup includes dramas, talk shows, feature films, entertainment programs etc and eight news bulletins in Bangla and one in English.

For the first time ever you can watch uninterrupted coverage of Asia’s leading international TV channels, over the Internet.

Jump TV proudly presents bangla language channels from Bangladesh. Enjoy an enticing palate of top quality programs ranging from news, entertainment, popular drama serials, musical programs, movies, documentaries, children’s programs to cultural programs and much more!

Amaar Ami

Bangla vision:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	25	5.0	5.8	5.8
	2	43	8.6	10.0	15.9
	3	56	11.2	13.1	28.9
	4	62	12.4	14.5	43.4
	5	65	13.0	15.2	58.5
	6	54	10.8	12.6	71.1
	7	33	6.6	7.7	78.8
	8	44	8.8	10.3	89.0
	9	34	6.8	7.9	97.0
	10	13	2.6	3.0	100.0
	Total	429	85.8	100.0
Missing	System	71	14.2
Total		500	100.0

One of the main types of broadcast media in Bangladesh is TV, namely: “Bangladesh Television”. Bangladesh Television is the only terrestrial channel in the country. Several satellite TV stations have also made headway in Bangladesh.

Bangladesh Television is a government owned TV station. Very few broadcasts contain information about the political opposition until the general elections become nearer and the government in power takes control.

BTV:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	31	6.2	7.1	7.1
	2	24	4.8	5.5	12.6
	3	14	2.8	3.2	15.8
	4	36	7.2	8.2	24.0
	5	31	6.2	7.1	31.1
	6	26	5.2	5.9	37.0
	7	29	5.8	6.6	43.6
	8	33	6.6	7.5	51.1
	9	64	12.8	14.6	65.8
	10	150	30.0	34.2	100.0
	Total	438	87.6	100.0
Missing	System	62	12.4
Total		500	100.0

ATN Bangla is the first Bengali digital cabletelevision channel. It transmits from its studio in Dhaka, Bangladesh. The channel is transmitted in South Asia, the Middle-east, Europe, and North America. The channel offers a wide variety of programming including news, movies, dramas, talk shows, and more.

ATN:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	98	19.6	21.7	21.7
	2	93	18.6	20.6	42.3
	3	88	17.6	19.5	61.7
	4	62	12.4	13.7	75.4
	5	42	8.4	9.3	84.7
	6	30	6.0	6.6	91.4
	7	17	3.4	3.8	95.1
	8	8	1.6	1.8	96.9
	9	9	1.8	2.0	98.9
	10	5	1.0	1.1	100.0
	Total	452	90.4	100.0
Missing	System	48	9.6
Total		500	100.0

Channel-i, a Bangla-language channel, offers entertainment for the whole family and was the first digital Bangla channel in Bangladesh. Channel-i, one of the most highly rated Bangla channels, has become very popular among views for its wide range of programming including dramas, mega serials, musical programs, live interactive talk shows, magazine programs, agricultural programs and informative news bulletins broadcast 4 times a day.

Channel i

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	126	25.2	27.5	27.5
	2	140	28.0	30.6	58.1
	3	98	19.6	21.4	79.5
	4	48	9.6	10.5	90.0
	5	16	3.2	3.5	93.4
	6	10	2.0	2.2	95.6
	7	6	1.2	1.3	96.9
	8	4	.8	.9	97.8
	9	7	1.4	1.5	99.3
	10	3	.6	.7	100.0
	Total	458	91.6	100.0
Missing	System	42	8.4
Total		500	100.0

NTV is a Bengali language satellite television channel based in Bangladesh. It started operation in 2003. It was founded by Mosaddeq Ali Falu, a politician and former Member of Parliament from the ruling Bangladesh Nationalist Party. It is one of the most popular Bengali TV channels in the country. In the anniversary of the channel, the founder expressed interest in creating NTV2 to satisfy the watchers further, but however it is a matter of fun now that he is in jail and, all of his properties have been seized by the government. The channel broadcasts excellent coverage of news, soap shows, educational, religious and politics related programs.

NTV:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	143	28.6	31.7	31.7
	2	105	21.0	23.3	55.0
	3	82	16.4	18.2	73.2
	4	60	12.0	13.3	86.5
	5	22	4.4	4.9	91.4
	6	16	3.2	3.5	94.9
	7	3	.6	.7	95.6
	8	9	1.8	2.0	97.6
	9	4	.8	.9	98.4
	10	6	1.2	1.3	99.8
	21	1	.2	.2	100.0
	Total	451	90.2	100.0
Missing	System	49	9.8
Total		500	100.0

Boishakhi Media Lid. is a private sector effort, dedicated to the creative presentation of television technology for Bangla speaking people all over the world. The company has established round-the clock satellite television channel aimed at the a worldwide audience with programming depicting Bangla culture, history, geography, people, language, and faiths responding to both national and international needs and demands. The name of the channel is “BOISHAKHI”.

Boishakhi has a very experienced team of programmed makers, technical and management consultants with intimate knowledge and experienced of running a television station. Boishakhi has its own digital facilities with a large scale studio, a dedicated news studio, news room with its own independent news

gathering facilities, computerized editing facility and in house transmission/broadcast facility based in

Dhaka, Bangladesh.

Boishakhi will maintain a high-level of quality, technical efficiency and reliability while keeping up to date with state of the art technology. Given the need for a widely accessible platform Boishakhi intends to broadcast Globally, reaching out to a language group that is the world’s”4th most widely spoken” as declared by the United Nations.

It can be safely said that “Boishakhi” as a global and Bangla speaking channel will be available to 210 Million Bangalis worldwide.

Boishakhi:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	5	1.0	1.3	1.3
	2	7	1.4	1.8	3.1
	3	15	3.0	3.9	7.0
	4	25	5.0	6.5	13.6
	5	48	9.6	12.5	26.1
	6	62	12.4	16.2	42.3
	7	64	12.8	16.7	59.0
	8	66	13.2	17.2	76.2
	9	57	11.4	14.9	91.1
	10	34	6.8	8.9	100.0
	Total	383	76.6	100.0
Missing	System	117	23.4
Total		500	100.0

RTV is a satellite television channel broadcast from Bangladesh. It started operation on 26 December2005.^[1] It mainly broadcasts programmed in Bengali language.

RTV:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	14	2.8	3.4	3.4
	2	16	3.2	3.9	7.3
	3	27	5.4	6.6	13.8
	4	40	8.0	9.7	23.5
	5	85	17.0	20.6	44.2
	6	77	15.4	18.7	62.9
	7	64	12.8	15.5	78.4
	8	45	9.0	10.9	89.3
	9	29	5.8	7.0	96.4
	10	15	3.0	3.6	100.0
	Total	412	82.4	100.0
Missing	System	88	17.6
Total		500	100.0

Ekushey Television (ETV) was the first private terrestrial channel in Bangladesh. Official transmission began on April 14, 2000, after a very short time of transmission it became the voice of the nation and the most popular TV channel in Bangladesh through its news and other innovative programs. However, it was closed down on August 29, 2002, when Managing Director Simon Dring and three other executives were charged with fraud. Dring, a British journalist, had his visa and work permit cancelled.

However, permission for the station to continue transmission once more was granted on April 14, 2005, and transmission was resumed, on December 1, 2006. Its official transmission started 29 March 2007 and, started 24 hour transmission on June 1.

ETV

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	0	1	.2	.3	.3
	1	20	4.0	5.0	5.3
	2	19	3.8	4.8	10.0
	3	38	7.6	9.5	19.5
	4	54	10.8	13.5	33.0
	5	56	11.2	14.0	47.0
	6	57	11.4	14.3	61.3
	7	63	12.6	15.8	77.0
	8	48	9.6	12.0	89.0
	9	28	5.6	7.0	96.0
	10	16	3.2	4.0	100.0
	Total	400	80.0	100.0
Missing	System	100	20.0
Total		500	100.0

Islamic TV

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	0	2	.4	.5	.5
	1	6	1.2	1.6	2.2
	2	8	1.6	2.2	4.4
	3	10	2.0	2.7	7.1
	4	19	3.8	5.2	12.3
	5	25	5.0	6.8	19.1
	6	30	6.0	8.2	27.2
	7	39	7.8	10.6	37.9
	8	58	11.6	15.8	53.7
	9	78	15.6	21.3	74.9
	10	92	18.4	25.1	100.0
	Total	367	73.4	100.0
Missing	System	133	26.6
Total		500	100.0

Channel One is a Bengali language satellite television channel from Bangladesh. It started broadcasting from Dhaka on 24 January2006. ^[1]

It is owned by the Masud Entertainment Limited, a sister concern of One Group.

This third generation television channel is the 8th private television in Bangladesh. This is an infotainment channel by nature. Its office is in Gulshan of Dhaka city. News times are 8 am, 12 pm, 2.30 pm, 6.30 pm, 7.30 pm, 10.00 pm, 12.30 am and 3.00 am in Bangladesh Time.

The channel’s journalists include Saiful Hasan, Saiful A Chowdhury, Shujon Mehedi, Shamim Al Amin and K U Biplob. Its producers include AKM Nazim, MAK Tuhin, Rana Islam and Iqbal Khokon. It uses final cut pro machines for video editing, and is the only channel that uses ENPS for news networking.

Channel One

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	0	1	.2	.2	.2
	1	13	2.6	3.1	3.4
	2	20	4.0	4.8	8.2
	3	45	9.0	10.9	19.1
	4	56	11.2	13.5	32.6
	5	60	12.0	14.5	47.1
	6	49	9.8	11.8	58.9
	7	63	12.6	15.2	74.2
	8	49	9.8	11.8	86.0
	9	45	9.0	10.9	96.9
	10	13	2.6	3.1	100.0
	Total	414	82.8	100.0
Missing	System	86	17.2
Total		500	100.0

Correlation Matrix

fa1

fa2

fa3

fa4

fa5

fa6

fa7

fa8

fa9

fa10

fa11

Correlation

fa1

1.000

.178

.000

.026

-.018

.064

.153

.158

.187

.015

-.048

fa2

.178

1.000

-.002

.101

.037

.036

.103

.084

.125

.082

.004

fa3

.000

-.002

1.000

-.097

.664

.751

-.071

-.079

-.102

-.123

.019

fa4

.026

.101

-.097

1.000

-.088

-.098

.150

.180

.183

.056

-.052

fa5

-.018

.037

.664

-.088

1.000

.687

-.012

-.060

-.055

-.068

.017

fa6

.064

.036

.751

-.098

.687

1.000

-.062

-.107

-.092

-.111

.048

fa7

.153

.103

-.071

.150

-.012

-.062

1.000

.166

.314

.194

-.025

fa8

.158

.084

-.079

.180

-.060

-.107

.166

1.000

.300

.226

.053

fa9

.187

.125

-.102

.183

-.055

-.092

.314

.300

1.000

.182

-.046

fa10

.015

.082

-.123

.056

-.068

-.111

.194

.226

.182

1.000

.162

fa11

-.048

.004

.019

-.052

.017

.048

-.025

.053

-.046

.162

1.000

The positive value that the two variables have a correlation. The maximum value that can be extracted is 1 which states the strongest relation among the variables.

KMO and Bartlett’s Test:

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.		.715
Bartlett’s Test of Sphericity	Approx. Chi-Square	971.211
	df	55
	Sig.	.000

The suitability of data for factor analysis depends on two measures: KMO index and Bartlett’s test. To be a suitable data, a data need to have a KMO index with minimum value of 0.6 and the Bartlett’s test for sphericity should be less than less than .05.

The data out here have KMO index value of .715 which is less than 0.6 but close enough to 0.6, and the Bartlett’s test for sphericity value is .000 which is less than.05.

Therefore, we can go for the Factor extraction.

Communalities

	Initial	Extraction
fa1	1.000	.701
fa2	1.000	.812
fa3	1.000	.811
fa4	1.000	.827
fa5	1.000	.768
fa6	1.000	.830
fa7	1.000	.476
fa8	1.000	.422
fa9	1.000	.560
fa10	1.000	.569
fa11	1.000	.708

Extraction Method: Principal Component Analysis.

Total Variance Explained

Component	Initial Eigenvalues			Extraction Sums of Squared Loadings
Component	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	2.544	23.130	23.130	2.544	23.130	23.130
2	1.846	16.777	39.907	1.846	16.777	39.907
3	1.175	10.686	50.593	1.175	10.686	50.593
4	.998	9.072	59.666	.998	9.072	59.666
5	.920	8.368	68.033	.920	8.368	68.033
6	.851	7.733	75.766
7	.774	7.037	82.802
8	.686	6.238	89.040
9	.623	5.664	94.704
10	.342	3.105	97.809
11	.241	2.191	100.000

Extraction Method: Principal Component Analysis.

By the Kaiser’s criterion, the factors with eigenvalue equal to or greater to 1 are retained for further investigation. The eigenvalue of a factor represents the amount of the variance explained by that factor.

Out here, there are four components with eigenvalue greater to 1.

Therefore, these values will be taken for further analysis.

As we know that Kaiser’s criterion results in the retention of too many factors, therefore we need to go through Scree test. By the Scree test the factors above the elbow, or break in the plot, as the factors are considered to be the factors that contribute the most to the explanation of the variance in the set.

In this case, there are two factors that are above the elbow.

Component Matrix (a)

	Component
	1	2	3	4	5
fa1	-.088	.449	-.343	.556	-.253
fa2	-.066	.406	-.164	.548	.562
fa3	.851	.278	.018	-.098	.000
fa4	-.271	.323	-.190	-.480	.619
fa5	.801	.332	.047	-.116	.000
fa6	.856	.312	.015	-.015	.007
fa7	-.258	.550	-.043	-.168	-.278
fa8	-.312	.529	.171	-.121	-.034
fa9	-.332	.609	-.094	-.161	-.208
fa10	-.293	.367	.586	-.006	-.070
fa11	.030	.041	.780	.256	.177

Extraction Method: Principal Component Analysis. a 5 components

News

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	226	45.2	52.4	52.4
	2	42	8.4	9.7	62.2
	3	25	5.0	5.8	68.0
	4	21	4.2	4.9	72.9
	5	19	3.8	4.4	77.3
	6	5	1.0	1.2	78.4
	7	13	2.6	3.0	81.4
	8	15	3.0	3.5	84.9
	9	11	2.2	2.6	87.5
	10	7	1.4	1.6	89.1
	11	8	1.6	1.9	91.0
	12	4	.8	.9	91.9
	13	5	1.0	1.2	93.0
	14	4	.8	.9	94.0
	15	2	.4	.5	94.4
	16	3	.6	.7	95.1
	17	3	.6	.7	95.8
	18	4	.8	.9	96.8
	19	1	.2	.2	97.0
	20	2	.4	.5	97.4
	21	4	.8	.9	98.4
	23	2	.4	.5	98.8
	24	1	.2	.2	99.1
	25	1	.2	.2	99.3
	27	3	.6	.7	100.0
	Total	431	86.2	100.0
Missing	System	69	13.8
Total		500	100.0

Statistics:

Bangla Cinema:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	49	9.8	13.4	13.4
	2	12	2.4	3.3	16.7
	3	21	4.2	5.8	22.5
	4	19	3.8	5.2	27.7
	5	28	5.6	7.7	35.3
	6	21	4.2	5.8	41.1
	7	20	4.0	5.5	46.6
	8	13	2.6	3.6	50.1
	9	4	.8	1.1	51.2
	10	15	3.0	4.1	55.3
	11	9	1.8	2.5	57.8
	12	11	2.2	3.0	60.8
	13	5	1.0	1.4	62.2
	14	8	1.6	2.2	64.4
	15	7	1.4	1.9	66.3
	16	15	3.0	4.1	70.4
	17	11	2.2	3.0	73.4
	18	7	1.4	1.9	75.3
	19	6	1.2	1.6	77.0
	20	12	2.4	3.3	80.3
	21	12	2.4	3.3	83.6
	22	7	1.4	1.9	85.5
	23	5	1.0	1.4	86.8
	24	9	1.8	2.5	89.3
	25	8	1.6	2.2	91.5
	26	11	2.2	3.0	94.5
	27	20	4.0	5.5	100.0
	Total	365	73.0	100.0
Missing	System	135	27.0
Total		500	100.0

Drama

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	67	13.4	15.6	15.6
	2	99	19.8	23.1	38.7
	3	80	16.0	18.6	57.3
	4	43	8.6	10.0	67.4
	5	35	7.0	8.2	75.5
	6	17	3.4	4.0	79.5
	7	15	3.0	3.5	83.0
	8	10	2.0	2.3	85.3
	9	9	1.8	2.1	87.4
	10	10	2.0	2.3	89.7
	11	7	1.4	1.6	91.4
	12	8	1.6	1.9	93.2
	13	6	1.2	1.4	94.6
	14	4	.8	.9	95.6
	15	4	.8	.9	96.5
	16	5	1.0	1.2	97.7
	18	2	.4	.5	98.1
	19	1	.2	.2	98.4
	20	2	.4	.5	98.8
	22	1	.2	.2	99.1
	23	2	.4	.5	99.5
	25	1	.2	.2	99.8
	27	1	.2	.2	100.0
	Total	429	85.8	100.0
Missing	System	71	14.2
Total		500	100.0

Drama Serial

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	50	10.0	12.1	12.1
	2	104	20.8	25.2	37.3
	3	56	11.2	13.6	50.8
	4	48	9.6	11.6	62.5
	5	25	5.0	6.1	68.5
	6	24	4.8	5.8	74.3
	7	18	3.6	4.4	78.7
	8	12	2.4	2.9	81.6
	9	10	2.0	2.4	84.0
	10	10	2.0	2.4	86.4
	11	5	1.0	1.2	87.7
	12	6	1.2	1.5	89.1
	13	8	1.6	1.9	91.0
	14	2	.4	.5	91.5
	15	3	.6	.7	92.3
	16	4	.8	1.0	93.2
	17	6	1.2	1.5	94.7
	18	1	.2	.2	94.9
	19	5	1.0	1.2	96.1
	21	3	.6	.7	96.9
	22	3	.6	.7	97.6
	23	3	.6	.7	98.3
	25	3	.6	.7	99.0
	26	3	.6	.7	99.8
	27	1	.2	.2	100.0
	Total	413	82.6	100.0
Missing	System	87	17.4
Total		500	100.0

Entertainment Magazine Program:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	21	4.2	5.1	5.1
	2	28	5.6	6.7	11.8
	3	62	12.4	14.9	26.7
	4	61	12.2	14.7	41.4
	5	60	12.0	14.5	55.9
	6	37	7.4	8.9	64.8
	7	27	5.4	6.5	71.3
	8	17	3.4	4.1	75.4
	9	18	3.6	4.3	79.8
	10	17	3.4	4.1	83.9
	11	9	1.8	2.2	86.0
	12	7	1.4	1.7	87.7
	13	8	1.6	1.9	89.6
	14	7	1.4	1.7	91.3
	15	5	1.0	1.2	92.5
	16	4	.8	1.0	93.5
	17	5	1.0	1.2	94.7
	18	3	.6	.7	95.4
	19	2	.4	.5	95.9
	20	3	.6	.7	96.6
	21	3	.6	.7	97.3
	23	3	.6	.7	98.1
	24	1	.2	.2	98.3
	25	4	.8	1.0	99.3
	26	2	.4	.5	99.8
	27	1	.2	.2	100.0
	Total	415	83.0	100.0
Missing	System	85	17.0
Total		500	100.0

News Related Magazine Program:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	4	.8	1.3	1.3
	2	8	1.6	2.5	3.8
	3	22	4.4	7.0	10.8
	4	21	4.2	6.7	17.5
	5	17	3.4	5.4	22.9
	6	21	4.2	6.7	29.6
	7	20	4.0	6.4	36.0
	8	13	2.6	4.1	40.1
	9	12	2.4	3.8	43.9
	10	16	3.2	5.1	49.0
	11	15	3.0	4.8	53.8
	12	11	2.2	3.5	57.3
	13	6	1.2	1.9	59.2
	14	13	2.6	4.1	63.4
	15	18	3.6	5.7	69.1
	16	7	1.4	2.2	71.3
	17	7	1.4	2.2	73.6
	18	8	1.6	2.5	76.1
	19	14	2.8	4.5	80.6
	20	12	2.4	3.8	84.4
	21	11	2.2	3.5	87.9
	22	12	2.4	3.8	91.7
	23	5	1.0	1.6	93.3
	24	8	1.6	2.5	95.9
	25	6	1.2	1.9	97.8
	26	5	1.0	1.6	99.4
	27	2	.4	.6	100.0
	Total	314	62.8	100.0
Missing	System	186	37.2
Total		500	100.0

Religious Program:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	7	1.4	2.2	2.2
	2	26	5.2	8.0	10.2
	3	27	5.4	8.3	18.5
	4	23	4.6	7.1	25.6
	5	17	3.4	5.2	30.9
	6	22	4.4	6.8	37.7
	7	10	2.0	3.1	40.7
	8	8	1.6	2.5	43.2
	9	13	2.6	4.0	47.2
	10	11	2.2	3.4	50.6
	11	10	2.0	3.1	53.7
	12	14	2.8	4.3	58.0
	13	6	1.2	1.9	59.9
	14	5	1.0	1.5	61.4
	15	6	1.2	1.9	63.3
	16	10	2.0	3.1	66.4
	17	10	2.0	3.1	69.4
	18	16	3.2	4.9	74.4
	19	12	2.4	3.7	78.1
	20	13	2.6	4.0	82.1
	21	6	1.2	1.9	84.0
	22	8	1.6	2.5	86.4
	23	6	1.2	1.9	88.3
	24	8	1.6	2.5	90.7
	25	6	1.2	1.9	92.6
	26	8	1.6	2.5	95.1
	27	16	3.2	4.9	100.0
	Total	324	64.8	100.0
Missing	System	176	35.2
Total		500	100.0

Cooking Program:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	6	1.2	1.9	1.9
	2	6	1.2	1.9	3.7
	3	9	1.8	2.8	6.5
	4	9	1.8	2.8	9.3
	5	25	5.0	7.7	17.0
	6	17	3.4	5.2	22.2
	7	12	2.4	3.7	25.9
	8	12	2.4	3.7	29.6
	9	14	2.8	4.3	34.0
	10	7	1.4	2.2	36.1
	11	7	1.4	2.2	38.3
	12	10	2.0	3.1	41.4
	13	12	2.4	3.7	45.1
	14	8	1.6	2.5	47.5
	15	10	2.0	3.1	50.6
	16	6	1.2	1.9	52.5
	17	12	2.4	3.7	56.2
	18	9	1.8	2.8	59.0
	19	10	2.0	3.1	62.0
	20	20	4.0	6.2	68.2
	21	13	2.6	4.0	72.2
	22	15	3.0	4.6	76.9
	23	16	3.2	4.9	81.8
	24	9	1.8	2.8	84.6
	25	9	1.8	2.8	87.3
	26	18	3.6	5.6	92.9
	27	23	4.6	7.1	100.0
	Total	324	64.8	100.0
Missing	System	176	35.2
Total		500	100.0

Talk Show

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	2	.4	.6	.6
	2	16	3.2	4.9	5.5
	3	24	4.8	7.4	12.9
	4	22	4.4	6.8	19.7
	5	21	4.2	6.5	26.2
	6	25	5.0	7.7	33.8
	7	18	3.6	5.5	39.4
	8	14	2.8	4.3	43.7
	9	13	2.6	4.0	47.7
	10	14	2.8	4.3	52.0
	11	18	3.6	5.5	57.5
	12	15	3.0	4.6	62.2
	13	12	2.4	3.7	65.8
	14	7	1.4	2.2	68.0
	15	8	1.6	2.5	70.5
	16	3	.6	.9	71.4
	17	6	1.2	1.8	73.2
	18	9	1.8	2.8	76.0
	19	5	1.0	1.5	77.5
	20	8	1.6	2.5	80.0
	21	7	1.4	2.2	82.2
	22	7	1.4	2.2	84.3
	23	8	1.6	2.5	86.8
	24	9	1.8	2.8	89.5
	25	12	2.4	3.7	93.2
	26	12	2.4	3.7	96.9
	27	10	2.0	3.1	100.0
	Total	325	65.0	100.0
Missing	System	175	35.0
Total		500	100.0

Band Show Program:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	4	.8	1.2	1.2
	2	9	1.8	2.7	4.0
	3	7	1.4	2.1	6.1
	4	11	2.2	3.4	9.5
	5	15	3.0	4.6	14.0
	6	24	4.8	7.3	21.3
	7	12	2.4	3.7	25.0
	8	16	3.2	4.9	29.9
	9	16	3.2	4.9	34.8
	10	8	1.6	2.4	37.2
	11	14	2.8	4.3	41.5
	12	13	2.6	4.0	45.4
	13	17	3.4	5.2	50.6
	14	10	2.0	3.0	53.7
	15	14	2.8	4.3	57.9
	16	9	1.8	2.7	60.7
	17	14	2.8	4.3	64.9
	18	11	2.2	3.4	68.3
	19	14	2.8	4.3	72.6
	20	4	.8	1.2	73.8
	21	8	1.6	2.4	76.2
	22	13	2.6	4.0	80.2
	23	12	2.4	3.7	83.8
	24	8	1.6	2.4	86.3
	25	12	2.4	3.7	89.9
	26	12	2.4	3.7	93.6
	27	21	4.2	6.4	100.0
	Total	328	65.6	100.0
Missing	System	172	34.4
Total		500	100.0

Tele Film:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	12	2.4	3.1	3.1
	2	7	1.4	1.8	4.9
	3	23	4.6	5.9	10.8
	4	30	6.0	7.7	18.5
	5	22	4.4	5.6	24.1
	6	39	7.8	10.0	34.1
	7	28	5.6	7.2	41.3
	8	28	5.6	7.2	48.5
	9	25	5.0	6.4	54.9
	10	19	3.8	4.9	59.7
	11	19	3.8	4.9	64.6
	12	16	3.2	4.1	68.7
	13	16	3.2	4.1	72.8
	14	15	3.0	3.8	76.7
	15	17	3.4	4.4	81.0
	16	14	2.8	3.6	84.6
	17	8	1.6	2.1	86.7
	18	6	1.2	1.5	88.2
	19	12	2.4	3.1	91.3
	20	2	.4	.5	91.8
	21	7	1.4	1.8	93.6
	22	3	.6	.8	94.4
	23	3	.6	.8	95.1
	24	9	1.8	2.3	97.4
	25	1	.2	.3	97.7
	26	4	.8	1.0	98.7
	27	5	1.0	1.3	100.0
	Total	390	78.0	100.0
Missing	System	110	22.0
Total		500	100.0

Correlation Matrix

		RON1	RON2	RON3	RON4	RON5	RON6	RON7	RON8	RON9	RON10
Correlation	Bangla Vision	1.000	.177	.070	.140	.163	.133	.224	.044	.157	.307
	BTV	.177	1.000	-.020	.047	-.116	.173	.181	.095	.290	.172
	ATN	.070	-.020	1.000	.158	.137	.053	-.008	.164	.004	.000
	Channel i	.140	.047	.158	1.000	.218	.040	.110	.179	.117	.190
	NTV	.163	-.116	.137	.218	1.000	.045	.144	.038	.115	.190
	Baishakhi	.133	.173	.053	.040	.045	1.000	.290	.131	.210	.241
	RTV	.224	.181	-.008	.110	.144	.290	1.000	.205	.147	.292
	ETV	.044	.095	.164	.179	.038	.131	.205	1.000	.080	.151
	Islamic TV	.157	.290	.004	.117	.115	.210	.147	.080	1.000	.172
	Channel One	.307	.172	.000	.190	.190	.241	.292	.151	.172	1.000

KMO and Bartlett’s Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.		.693
Bartlett’s Test of Sphericity	Approx. Chi-Square	329.400
	df	45
	Sig.	.000

Communalities:

	Initial	Extraction
Bangla Vision (RON 1)	1.000	.477
BTV (RON 2)	1.000	.713
ATN (RON 3)	1.000	.716
Channel I (RON 4)	1.000	.628
NTV (RON 5)	1.000	.704
Baishakhi (RON 5)	1.000	.732
RTV (RON 6)	1.000	.601
ETV (RON 7)	1.000	.749
Islamic TV (RON 8)	1.000	.671
Channel One (RON 10)	1.000	.561

Extraction Method: Principal Component Analysis

Total Variance Explained:

Component	Initial Eigenvalues			Extraction Sums of Squared Loadings
Component	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	2.297	22.974	22.974	2.297	22.974	22.974
2	1.336	13.355	36.329	1.336	13.355	36.329
3	1.076	10.758	47.087	1.076	10.758	47.087
4	.972	9.720	56.808	.972	9.720	56.808
5	.871	8.709	65.516	.871	8.709	65.516
6	.854	8.543	74.059
7	.722	7.223	81.283
8	.677	6.773	88.055
9	.630	6.300	94.355
10	.565	5.645	100.000

Extraction Method: Principal Component Analysis.

Component Matrix (a)

	Component
	1	2	3	4	5
ron1	.546	.011	-.368	.131	-.162
ron2	.436	-.536	.224	.398	-.164
ron3	.180	.548	.448	.213	.369
ron4	.419	.487	.062	.272	-.370
ron5	.356	.564	-.432	.016	.268
ron6	.525	-.259	.147	-.315	.519
ron7	.611	-.125	-.026	-.459	-.026
ron8	.397	.195	.640	-.252	-.283
ron9	.498	-.266	.005	.521	.284
ron10	.648	-.013	-.259	-.180	-.203

Extraction Method: Principal Component Analysis.

a 5 components extracted.

7 – 9 am ……………………………….. (1)
9 am – 1 pm ………………………….. (2)
1 – 5 pm ……………………………….. (3)
5 – 7 pm ……………………………….. (4)
7 – 8.5 pm …………………………….. (5)
8.5 – 10 pm …………………………… (6)
10 – 12 pm ……………………………. (7)
After 12 am …………………………… (8)

Statistics:

N	Valid	482
	Missing	18
Mode		6
Std. Deviation		1.151
Range		7

Preferable Time:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	2	.4	.4	.4
	2	5	1.0	1.0	1.5
	3	21	4.2	4.4	5.8
	4	26	5.2	5.4	11.2
	5	55	11.0	11.4	22.6
	6	238	47.6	49.4	72.0
	7	125	25.0	25.9	97.9
	8	10	2.0	2.1	100.0
	Total	482	96.4	100.0
Missing	System	18	3.6
Total		500	100.0

Time of Watching Bangladeshi Channels:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	99	19.8	20.5	20.5
	2	140	28.0	29.0	49.6
	3	126	25.2	26.1	75.7
	4	98	19.6	20.3	96.1
	5	19	3.8	3.9	100.0
	Total	482	96.4	100.0
Missing	System	18	3.6
Total		500	100.0

Foreign Movie (Action, science fiction, comedy etc)

Sports Channel

Talent Hunting Program

Children Related Program

Comedy Type Program

Adventure Program

Computer / Technological Program

Cultural Program

Award Show

Science Related Program

Animal Life Program

Statistics:

N	Valid	500
	Missing	0
Mode		4
Variance		1.627

Age:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	1	.2	.2	.2
	2	9	1.8	1.8	2.0
	3	46	9.2	9.2	11.2
	4	240	48.0	48.0	59.2
	5	96	19.2	19.2	78.4
	6	53	10.6	10.6	89.0
	7	38	7.6	7.6	96.6
	8	17	3.4	3.4	100.0
	Total	500	100.0	100.0

Illiterate ……………………………………………………… (1)
Literate ……………………………………………………. (2)
Secondary Level ……………(Bangali)………………….(3)
Ordinary Level …………………………………………… (4)
Higher Secondary Level ……..(Bangali)…………….. (5)
Advanced Level ………………………………………….. (6)
Under Graduate …………………………………………..(7)
Post Graduate ……………………………………………..(8)

Statistics

Edu

N	Valid	500
	Missing	0
Std. Error of Mean		.099
Std. Deviation		2.216
Range		7
Minimum		1

Education:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	16	3.2	3.2	3.2
	2	55	11.0	11.0	14.2
	3	68	13.6	13.6	27.8
	4	4	.8	.8	28.6
	5	87	17.4	17.4	46.0
	6	5	1.0	1.0	47.0
	7	165	33.0	33.0	80.0
	8	100	20.0	20.0	100.0
	Total	500	100.0	100.0

1 Person …………………………. (1)

2 – 3 Person ………………………(2)

4 – 5 Person ………………………(3)

6 – 8 Person ………………………(4)

8 + …………………………………. (5)

Statistics:

N	Valid	498
N	Missing	2
Mode		3
Range		4
Percentiles	25	3.00
	50	3.00
	75	4.00

Family Member:

		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	1	3	.6	.6	.6
	2	71	14.2	14.3	14.9
	3	283	56.6	56.8	71.7
	4	118	23.6	23.7	95.4
	5	23	4.6	4.6	100.0
	Total	498	99.6	100.0
Missing	System	2	.4
Total		500	100.0

CONCLUSION:

Television is playing a good role in our country. Though several television channels are operating in our country all of them are not providing same services. They have to count every nick of time in news presenting and other programs presenting. Analyzing the urban based electronic media preference the following result can be summarized in conclusion—

As per the survey done through structured questionnaire 95.6 % of the watch Bangladeshi TV channels and the rests of 4.4 % do not watch Bangladeshi TV channels.

Out of the 500 respondents, who participated in the survey, most of them turned out to be audiences of NTV and their first preference was also NTV as it provides realistic news and quality programs.

Audiences spend about 60 % time in seeing Bangladeshi channels.

Preferable time slot of the audiences is 8. 30 pm to 10 pm.

Most of the audiences mentioned that news is their first preference.

Most of the audiences stated that NTV are presenting realistic news.

According to the audiences magazine program Ittady is their most favourite program.

Talkshow programs are the most disliked by the audiences.

Audiences want to watch programs with clear picture and sound.

Audiences want to watch programs that started at the mentioned time.

Audiences dislike govt. follower programs

So much commercial Ad is not expected by the audience.

TV channels involved in public welfare are expected by the audiences.

The 10 television companies those are broadcasting in our country are very alluring and competitive. But to be a realistic and preferable channel in context of the audiences they have to provide according to the demand of the audiences. These TV channels have to provide such programs that the audiences want to watch. TV channels should not concern only about programs but also preferable time slot for the target audiences should be concerned by those TV channels.

We are very pleased to have such a wonderful experience in getting this report to existence, and we feel inculcated to do such a report on such an interesting topic. This study will help us to explore the preferences of the audiences of the TV channels.

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